Marxx is a performance marketing agency in India running Google and Meta advertising for out-of-home experience and hospitality brands. Field notes on paid media, creative strategy and measurement.https://marxx.agencyen-inFri, 16 Oct 2026 08:28:38 GMThttps://marxx.agency/ai-search-experience-brandshttps://marxx.agency/ai-search-experience-brandsAI search changes which page gets cited, not which business gets chosen. For an experience brand the practical work is narrow: publish direct answers to the questions parents and organisers actually ask, keep your venue facts identical everywhere they appear, and let AI crawlers in.Fri, 16 Oct 2026 00:00:00 GMTAI in marketinggeoaeodiscoveryhttps://marxx.agency/meta-campaign-structure-october-2026https://marxx.agency/meta-campaign-structure-october-2026Two sales campaigns with one ad set each. A scaling campaign holds proven ads and returned 9.84 ROAS on ₹33,782 over 30 days. A testing campaign runs 30-plus new ads at lower spend to find the next winner before the current one tires. Broad Advantage+ audience in both, optimised to purchase.Fri, 16 Oct 2026 00:00:00 GMTPaid mediameta-adscampaign-structurecreative-testinghttps://marxx.agency/google-ads-offline-conversions-venueshttps://marxx.agency/google-ads-offline-conversions-venuesTreat the venue as the conversion point and feed it back to Google. Import offline conversions from your booking system, keep one source of truth for bookings, and accept a measurement lag of several days. Without that feedback loop, smart bidding optimises toward cheap clicks rather than paying visitors.Sat, 10 Oct 2026 00:00:00 GMTMeasurementgoogle-adsattributionvenues