Founder, Marxx
Nishant Kumar
Nishant runs Marxx, a performance marketing agency working with out-of-home experience and hospitality brands across India. Before Marxx he ran Meta and Google performance marketing at Recur Club. He spends most of his week inside ad accounts for museums, adventure parks, escape rooms and restaurant groups, which is where everything published here comes from.
Experience
- Google Ads and Meta Ads account management for out-of-home experience brands
- Performance marketing at Recur Club
- Campaign strategy and creative direction for venue-based businesses in India
Writing by Nishant Kumar
- AI in marketing
What AI search actually changes for experience brands
AI answers are rewriting discovery for venues. Here is the narrow set of work that matters, and the long list of tactics safe to ignore.
- Paid media
The Meta campaign structure working for us in October 2026
Two campaigns, one ad set each: a scaling campaign for proven ads and a testing campaign for the next one. Real numbers from a live account.
- Measurement
Measuring Google Ads when the booking happens at the venue
Most venue accounts optimise toward form fills nobody showed up for. Here is how to close the loop between a click and a paying visitor.