Topics

We write in clusters rather than one-off posts, because topical depth is what earns both rankings and citations. Each topic below is a hub that every related post links back to.

• Paid media

  Running Google and Meta advertising for experience brands: account structure, bidding, budget allocation and what actually moves cost per booking.

  1 post

• Creative strategy

  How to find the human tension behind a campaign and turn it into creative territories worth testing, rather than headline variations.

  0 posts

• Measurement

  Attribution, incrementality and reporting for businesses where the conversion happens offline, at a venue, on a weekend.

  1 post

• Experience brands

  Category notes on museums, adventure parks, escape rooms, trampoline parks and the out-of-home experience economy in India.

  0 posts

• AI in marketing

  Where generative and agentic tooling genuinely changes marketing work, and where it quietly produces more average output faster.

  1 post