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- AI in marketing
What AI search actually changes for experience brands
AI answers are rewriting discovery for venues. Here is the narrow set of work that matters, and the long list of tactics safe to ignore.
- Paid media
The Meta campaign structure working for us in October 2026
Two campaigns, one ad set each: a scaling campaign for proven ads and a testing campaign for the next one. Real numbers from a live account.
- Measurement
Measuring Google Ads when the booking happens at the venue
Most venue accounts optimise toward form fills nobody showed up for. Here is how to close the loop between a click and a paying visitor.
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